In search of an installation that would show off the impressive depth and potential footfall for a prime consumer location in central London, Chapman Architects charged Kaleida with creating something magical for 107 New Bond Street over the Christmas period.

On the chance you had passed by New Bond Street between November 2021 and the new year you may have seen a family of holographic polar bears, the ethereal presence of unicorns or even some rather jolly looking penguins making the building their home.

Utilising Holonet gauze projection technology as well as some incredible store window design the target was to bring the Christmas spirit back to a post pandemic London and judging the crowds and interaction with our targeted QR codes the project did just that!