Working with Minute Media (Media Publishing) and Wavemaker (Media Agency), we created a giant 60 feet tall 3D hologram of HALO’s iconic Master Chief: Spartan 117 for Paramount +. The 3D hologram was installed at world famous locations in Toronto, Mexico City, Sao Paulo and Sydney Harbour exclusively for one day on April 17th. The record breaking hologram, dubbed the ‘HALOgram’, scaled the equivalent height of a six-story building and featured a custom 3D animation that saw the Master Chief land on Earth and assess the local surroundings. Each installation weighed over 24 tons and was built using over 100m of metal trussing to house 126 square meters of specialist hologram gauze.